Search Results For: influencers

  • Direct Marketing | Print

    DIRECT listline

    NEW LISTS Business eBase The Business eBase, Harvest Marketing LLC and Direct Media Inc.’s opt-in e-mail database for B-to-B marketers, offers more than

  • Direct Marketing | Print

    HP E-mail Reaps $20 Million a Month

    Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products

  • Book Smarts

    Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely

  • Hewlett-Packard’s One-to-One E-mail Reaps $20 Million a Month

    Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

  • Edith Roman to Manage Internet World Files

    Internet World Magazine has tapped Edith Roman Associates Inc., and its interactive division, e-PostDirect to manage its postal and e-mail lists, respectively.

  • All Work, and a Little Play

    Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic.

  • Direct Marketing | Print

    North Dakota Voters Repeal Data Law

    Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising

  • Off-the-Cuff: Save the USPS

    So often real, progressive legislation that could benefit large numbers of Americans doesn’t become law because well-placed and well-financed corporate

  • DMers Concerned Over North Dakota Vote

    Voters in North Dakota on Tuesday overwhelmingly rejected a law that allowed banks to sell customer information without written permission, according to news reports.

  • A New Leaf

    Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in