Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing.
Customization is the latest loyalty value to insert itself into virtually every product and service category. To read why Robert Passikoff believes marketers will need to pay attention to it or suffer the consequences, click here
Feeling emotional? You should be, if you want to understand your customers' mindsets and gain essential insight to maintain their loyalty
As per my annual tradition, I offer the following column. I am presenting it again because -- just as the stories surrounding Passover and Easter are re-told every year -- so too does this one deserve a re-telling. Readers looking for Loose Cannon's usual breezy gloss on direct marketing may wish to skip this column.…
Procter & Gamble is giving its Mr. Clean a new job to tackle: washing cars
BORDERS: has launched its latest “Dream Rewards” contest with Disney Publishing Worldwide.
Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.
The flight plans for American passengers last week were turbulent, as the airline cancelled more than 1,500 flights to inspect its fleet of MD-80s. Robert Passikoff examines that this means to consumer perception of the brand. For the story, click here.
Marketers may find themselves in the regulatory crosshairs if the economy experiences a sustained downturn, as state and federal regulators look to replace lost tax revenue by getting more aggressive about enforcing laws in areas like truth in advertising and “green” claims.
More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition.