Search Results for: loyalty

Points International Ltd. reported a net loss of $2.2 million on revenue of $2 million, compared with a loss of $1.3 million revenue of $1.5 million during

Citi Cards has launched the ThankYou Redemptions Network, a loyalty program designed to reward their members more quickly and with a wider variety of flexible redemption options. According to a report in the Colloquy newsletter from Frequency Marketing, …

There’s a new kid on the gift-card block. MoxyCard, referring to itself as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM. The card, offered by One28 Marketing Group, LLC, …

With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

SUMMER VACATION IS winding down and kids are gearing up for a back-to-school buying frenzy. New products and characters are hitting store shelves, TV

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

RFID technology comes to loyalty cards this fall when Midnight Auto Franchise Corp. launches cards with radio-frequency identification (RFID) capability for its All Night Auto stores. A consumer’s transactions and loyalty data will be stored on a single …