Brunswick bowling facilities have teamed up with Binney & Smith’s Crayola brand to launch the Brunswick/Crayola Birthday Blast.
The pair will offer birthday parties for young bowlers at 107 Brunswick facilities. Brunswick will host other events for young bowlers in an effort to differentiate its brand, attract new customers and build customer loyalty.
Parties feature traditional and cosmic bowling branded with the Brunswick and Crayola names and a complete array of creative arts and craft activities with Crayola products.
Party themes are Castle Lanes, Spider Strike and Safari Alley. Each party comes complete with party bags and a special imagination session where kids can create craft projects designed by Crayola.
In-center P-O-P, online components and direct mail support. Summit Marketing St. Louis, MO, handles.
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