Recession Rewards
The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers
The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers
When Coca-Cola wanted to build on the more than 9 million members it had signed up since 2006 for its My Coke Rewards loyalty program, it looked to search engine marketing
My Coke Rewards has established a benchmark for all marketers considering an online loyalty program. But Coca-Cola Co. hasn't rested on its laurels
If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo
Social media, coupled with new gadgets, have conditioned Web and cellphone users to interact with brands more than ever. Indeed, our judges for Promo
Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”
American Express has launched a Web site intended as a community where cardmembers can share their travel experiences
Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts
Getting ready to invest in online video? Read ideas from Benjamin Wayne on how to drive traffic and conversion, and get real results
Is your Web site "pretty in pink?" If you're trying to reach women, think again about your design scheme. E-Centric recently talked with Michele Miller and Holly Buchanan, authors of the new book "The Soccer Mom Myth" about what marketers are doing right and wrong