Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more...

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she's doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.

Here's 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.

An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer December 06, 2013   Macy’s New Line, and Spokesperson, Targets Hispanics Cutting-Edge Location-Based Marketing Tools for 2014: Infographic The Pop-up Shops Broker How to Earn Customers on Social…

Peter Frank, the director of editorial product development for T+L, outlined 10 Twitter tactics and strategies the brand uses to harvest impressive results.

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.