Search Results for: influencers

AT FIRST BLUSH, customer relationship management in the business-to-business arena is similar to consumer CRM. Both focus on efforts to maximize the long-term

Spending on customer relationship management systems in 2002 will stay essentially level compared to 2001 at about $6.7 billion, with no significant expansion

At $55,521, they have the highest annual per-capita income of any U.S. demographic (besting whites by $10,000 and almost doubling the next most affluent

TONIGHT SHOW host Jay Leno and Hell’s Angel maximum leader Sonny Barger are both Harley-Davidson enthusiasts. But a marketer using the same pitch to sell

The letter has long reigned as king of the mailing package. Even though a letter may be mailed to thousands, if done properly it has an aura that creates

At first blush, customer relationship management in the business-to-business arena is similar to consumer CRM efforts. Both focus on relationships that

It’s still looking a lot like Christmas despite terrorism and war. Consumers are expected to spend an average $940 per household on gifts this year, according

Element K Journals American List Counsel has been awarded management of Element K Journals’ improved specialty subscriber files. The enhanced masterfile

We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder

With foresight to rival that of Nostradamus, Marshall McLuhan in 1967 recognized the profound and compelling influence of all media independent of the