I have to say, Ray, I'm a little surprised at your interpretation of the

Forget all those delusions you may have had about how Americans love their junk mail. A new survey from Vertis shows that only 3% of all consumers ranked

Judy has been working twice as hard and twice as fast for the past two years as her company teetered above bankruptcy and laid off a quarter of its staff.

In the heady days of the late 1990s, pushing the incentive envelope with lavish trips and expensive products wasn't just about motivation, but a badge

Promotion agencies are preparing to deal with a new Connecticut sales tax to be imposed on advertising services beginning April 1. Advertising services

The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.

The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.

Five top tobacco companies are expected to file a joint motion next fall to dismiss conspiracy charges made by the Department of Justice three and a half

Reading Devotees Mail Order Buyers Mail Marketing Inc. has unveiled this 6.6-million-name 12-month buyer file of books and magazines of cookbooks, fiction

Golf Digest Players Club With a headline reading "Earn Free Golf, Play More and Pay Less!" the first mailing tracked from Golf Digest Players Club makes