Search Results for: influencers

WHO DETERMINES what items go on each page of a catalog? Does it matter if it’s the catalog artist, the merchandiser or a marketing person? Does it sometimes

Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King’s R&D team develop recipes for 2003 the second phase of an ambitious

Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion

Multichannel News E-mail This e-mail list identifies 6,000 cable industry decision-makers. They are good prospects for professional seminars, computer

Telebrands Corporation Product Buyers These 507,596 individuals have purchased a variety of merchandise from direct response television and space ads.

American Bar Association This newly managed file includes 300,000 members of the American Bar Association, the national voice of the legal profession.

Processing The 105,087 recipients of this plant operation and processing solutions magazine include engineers, research and development workers, plant

Paws ID Pet Tag Buyers Midwest Direct Marketing, Inc. is offfering 158,611 affluent indivbidualas who have bought the protective Paws ID tags for their

The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi

Direct-to-consumer advertising of prescription drugs can be an important and productive part of office visits, according to a new study by Market Measures/Cozint.