ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you'll be hard-pressed to attend any agency

A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the

A $1.7 million direct response ad campaign touting the armed forces has been launched by the U.S. Department of Defense. All the ads in the mostly print

(Direct)Poor you: If you weren't asked to help choose the music for a Pringles commercial and didn't get an advance copy of a script to a television show

A lawsuit by a former employee has turned into a huge black eye for Coca-Cola, which this week acknowledged tampering with a promotion for frozen beverages

Small and medium-sized businesses are avid buyers of technology products, according to a new study released by Harte-Hanks Inc. at the DMDNY show. Some

With its original founder Victor Ayala, still in the driver's seat, The Guild Group turns 23 this month. The privately-owned firm lives by the values

Mailer groups basically supported Postmaster General Jack Potter's latest recommendations for maintaining the U.S. Postal Service that he made before

The studio knew it was going to be a big picture; the question really was how big Spider-Man would be. We had one of the last great super heroes to make

Selling Power Venture Direct Worldwide is offering a lost of 85,000 sales executives who have opted in to receive Selling Power e-mail newsletter. These