Golf Digest magazine extends its brand by offering membership in the Golf Digest Players Club. Also, in this week's Mail Stream, Value Express tries a loose-leaf promotion.

Your column and concept of withholding direct marketing services to politicians is pure brilliance.

Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

Marsa Kraft Foods, a joint venture between Kraft Foods International and Sabanci Holdings of Turkey, is among the leaders in the margarines, liquid oils

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

If you work anywhere in the direct marketing industry, chances are you've gotten an earful from friends and family about our fine business on many occasions.

NEW LISTS McGraw-Hill Construction Pubs Features 26,032 active U.S. subscribers to McGraw-Hill Construction Regional Publications, a source of project

Sometimes, it's beauty before brains. Miller Brewing Co. and Coca-Cola Co. have both used packaging redesigns to set marketing strategy to reinvigorate

This week in the mail, The Military Book Club comes out with a new tabloid mailer, investing newsletter DRIP Investor tries a triple postcard and MADD tests two new premiums.

Three years ago, Tamiflu was king of promotion. Nutley, NJ-based Roche kicked off the anti-flu brand with a ground-breaking mobile tour (designed by St.