Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.

Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.

Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.

Healthcare influencers

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins

IT Journal Premier Subscribers Direct Media Inc. has been named manager of the IT Solution Journal Premier subscribers lists, including postal and e-mail

Equipment World The 89,817 subscribers to this publication include contractors and others involved in the purchase, management, maintenance, repair and

VANITY, THY NAME IS YOUTH When Johnson & Johnson's Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was

While the bulk of this report deals with reaching direct marketing customers more effectively, I thought I'd take a look at the so-called non-responders.

The Direct Marketing Educational Foundation (DMEF) will honor Stephen R. Polk, chairman, president and CEO of R.L. Polk & Co.; and Experian for their