Search Results for: loyalty

CoolSavings Inc. reported a net loss of $700,000 for the third quarter, compared with a net loss of $500,000 last year.

Consumers are embracing new brands at the expense of more established brands. That’s one finding of Brand Keys’ semi-annual Loyalty Leaders Ranking, which measures brand awareness and loyalty among consumers ages 21-60. New York-based Brand Keys …

ACNielsen has expanded its Homescan consumer panel to 91,500 households, with plans to reach 125,000 households by 2006. The research company has signed nearly 50 CPGs and retailers to use the Homescan MegaPanel to track consumer purchases and …

Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association’s first international marketing campaign. Dubbed America’s Greatest Cities, the association brings together convention …

Is the consumer packaged goods industry taking full advantage of the Internet? No, according to Steve Warshaw, VP-business development for AC Nielsen.

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

Online loyalty effort increases Danish newspaper

Hawkeye FFWD hired Pizza Hut veteran Nagwa Pfingston as VP-account director handling the Pizza Hut account.   N. Pfingston               E. Ehrlich      Pfingston had been senior manager of CRM and loyalty marketing at Plano, TX-based Pizza Hut, where …

BLOCKBUSTER: has introduced its Party Card, to generate sales or reward employees. The card gets the recipient two movie rentals, two 20-oz. Coca-Cola beverages and a tub of microwave popcorn. The cards cost $11.50 each. REWARDS NETWORK INC.: a provider …

Rewards Network Inc., a provider of loyalty and rewards programs, has reported a 7.2% drop in third quarter revenue to $23.1 million from $24.9 million. The company cited a 4.2% decline in dining’s average transaction amounts despite a 1.2% increase in …