Among the current hot buzzwords, branding is right up there with metrics and traction. Advertising agencies have pushed the notion of branding as the

Best Buy has become too many things to too many people, which may be why a quarter of the attendees of CMO Barry Judge's keynote at eTail 2008 in Washington last week felt the electronics merchant's brand mission was "largely undefined." So where did it go wrong—and is that wrong really a right?

The key to knowing your consumer is figuring out the best way to engage them. If you're positive that's online, think again. Believe it or not, statistics show that the digital generation actually prefers direct mail

Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy.

Customer Retention. Acquisition Top Motivators in Retail Loyalty: Study When it comes to maintaining customer loyalty, retailers need to beef up customer retention and acquisition strategies, according to a new report

T.G.I. FRIDAY’S: is extending its members-only free food initiative as part of its Give Me More Stripes guest recognition program. The program, which had a soft launch in April, has more than 350,000 members (Promo P&I, July 9, 2009). Under the ...

Tim Parry's local McDonald's blew it. They chose to send customers online for a bounceback coupon, and learned nothing about Tim Parry, the consumer… other than the fact he's so cheap he'll print out about 20 copies of that free iced coffee coupon and get away with it. See what lessons McDonald's could earn

Omni Hotels has named Tom Santora as its new chief marketing officer and senior vice president of sales, a new position.

Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.

The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night.