Search Results for: loyalty

A spike in gift card and certificate giving is expected this holiday season as more employers say they prefer giving gift cards and certificates over cash to recognize and motivate employees. “Recipients find gift cards more memorable and more exciting …

Loyalty program ClubMom is rewarding its 1.5 million members who do their holiday shopping online at its new ClubMom Gift Card Store. ClubMom takes its online community into neighborhoods Members earn 15 ClubMom points for every dollar spent through …

Three veterans from youth marketing agency Fuse LLC have formed a premiums shop focusing on youth brands. Fuse veterans offer youth premiums Monitor Premiums, Truckee, CA, opened Nov. 1 under the leadership of partners Brett Smith, Bill Carter and …

Cendant Corp. promoted Peter Strebel to executive VP-chief marketing officer of its Hotel Group and Jean Thomas to senior VP-marketing, a new post in its Hospitality Services division.      Strebel              Thomas           Strebel will oversee …

Yahoo took top honors at the PRO Awards in Chicago last night for its Billboard Dating campaign for Yahoo Personals. The campaign also won first place in the Building Brand Awareness and Trial and Innovative Communication Strategy categories. The …

Marketing is entering a brave new world and the next center of change must be the retail industry, according to Kevin Roberts, Saatchi & Saatchi Worldwide CEO. Kevin Roberts With retail prime for a facelift, Roberts highlighted examples of how …

CoolSavings Inc. has appointed Matthew Wise to senior vice president of marketing.

Kmart has launched a branded loyalty credit card. The card offers $10 off the first card purchase of $50 or more and a $10 reward for every $250 in account purchases after that. Kmart hopes the offering of the reward card will help “retain and better …

MasterCard International has launched an affinity marketing program that lets cardholders make automatic donations to schools. The Communitycash program lets cardholders convert their accumulated rewards points into cash donations for the school or …

Stop & Shop, Paw Paw Shopping Center and Supervalu were each honored last month for their innovative uses of electronic marketing. They received awards at the annual Global Electronic Marketing Conference (GEMCON), an event for retailers, manufacturers, …