Postscripts
MCDONALD’S: is out with its latest Happy Meal toy premiums, which play off Spay Gear gadgets. VISIBLE RESULTS: a global loyalty marketing firm has named Steve Marquis as director of business development in its U.S. office
MCDONALD’S: is out with its latest Happy Meal toy premiums, which play off Spay Gear gadgets. VISIBLE RESULTS: a global loyalty marketing firm has named Steve Marquis as director of business development in its U.S. office
High gas and food prices are prompting some shoppers to drop their back-to-school spending, a new survey found.
Struggling auto manufacturer General Motors announced a number of measures last week designed to steer the auto giant away from impending brand and market disasters
Consumer interest in and use of Internet coupons is growing rapidly, according to a recent analysis by Scarborough Research.
The average U.S. household is projected to spend $615 on back-to-school clothes and supplies this year, up from $590 last year, according to a survey by Brand Keys
Smart retailers have always paid attention to their audience. But in the past, they often lacked a way of inferring useful information about people's shopping habits, product preferences and aspirations. Read how retailers are learning more about their customers
Havertys, a furniture direct marketer and retailer, has hired MBS to provide marketing database and e-mail marketing services.
T.G.I. Friday’s is rolling out a new program that rewards frequent customers with free food and unique perks to enhance the chain’s guest experience
Internet grocer Peapod is partnering with Concept Shopping to offer shoppers customized savings based on previous purchases
Holiday Inn Express is rolling out a new Web series targeting business travelers to entice those on-the-go to spend more time at the hotel chain.