Delta Airlines has named Jeff Robertson to the newly created position of vice president, loyalty programs

SMOOTHIE KING FRANCHISES, INC.: is distributing free coffee smoothies to customers on Sept. 18 to promote its new blends

Arts and crafts retailer A.C. Moore has rolled out as new customer loyalty program that rewards participants based on their purchase habits

Those who have worked in the performance marketing space for many years will recall when True.com first came to market. At the time, the dating offer scene had its way of doing things - the established players...

Russell J. Weiner, vice president of marketing for colas for Pepsi-Cola North America, has been named chief marketing officer and executive vice president for Domino’s Pizza

While today's consumers may be more selective when considering which marketing messages they pay attention to, they are not completely autonomous when it comes to product desire. Here's how you can inspire consumers to interact with your brand

Want to stay alive during a recession? Try raising your prices a bit. In one way, it may just appear you're jacking up what you charge. But on the other hand, you may attract a more upscale audience

A recent survey from the Direct Marketing Association and Colloquy indicates the majority of people in various industries maintain some form of loyalty programs.

Customer-centric retailing has been embraced by a broad range of organizations and is high on the boardroom agendas of many more

Rob Bilancik is in a Bass Pro Shop in Gurnee, IL, shopping for a hunting bow for his 14-year-old son. It's a late birthday present, delayed mostly because