B2B Digital Spending Continues to Rise: Outsell
B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.
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Chief Direct Marketer-5-6-15
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Take Advantage of Billing Statements for Customer Engagement
If you're leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.
Chief Promo Marketer 5-5-15
Chief Promo Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
Marketing Technologists Defined
SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.
Q&A With Progress Software CMO Melissa Puls
Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.
Chief Marketer This Week 5-1-15
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Special Report: The Art of B2B Storytelling
Your brand story can’t just convey what you think is important. To resonate, it must be relevant to your customers’ needs and desires. In this Special Report, discover how to use storytelling to make your B2B brand more relevant and engaging.
Chief Business Marketer 4-30-15
Chief Business Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
Chief Direct Marketer-4-29-15
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