We asked three CMOs—from Cigna, First Entertainment Credit Union and Papa Murphy’s—what trends marketers should be paying attention to right now. And customer experience, social media marketing and an enhanced focus on data and analytics topped the list. Read about why this trio believes that these trends and strategies stand out above the rest.

With gaming and esports experiencing strong engagement numbers during the pandemic, there is an opportunity for brands—even non-endemic ones—to enter the space. But where do you start? Next week at Esports Business Summit, an annual show co-produced by Chief Marketer covering the business of esports, The Gillette Company’s Senior Brand Manager Erin Millard will provide insights for non-endemic brands that are curious about the industry. The panel, moderated by yours truly, will provide tips on translating brand messages into experiences and cover the do’s and don’ts of entering the ecosystem and engaging with this audience.

Effective ecommerce technologies enable brands to capitalize on the increase in online shopping we’re seeing today. But for some consumers, there’s no substitute for experiencing products in real life. We look at how ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.

Lastly, we look at strategies for creating a diverse and inclusive organization. According to Shona Pinnock, Director of Diversity & Inclusion at Meredith Corp., a three-pronged approach focusing on recruitment, retention and education will drive true change. Because now more than ever, the public demands it.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

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