It’s time for football to have its moment. And, as is the case for other major league sports, tech-fueled virtual engagement is the name of the game.

Recently we wrote about how Michelob ULTRA created an experience that brought fans into the Orlando bubble virtually. Similarly, Bud Light—the NFL’s official beer—has invented the Bud Light Showtime Cam to bring fans inside stadiums and closer to players' reactions during the game. Read about the experience here, plus details on a new NFL lens from Snap and a co-watching experience from Yahoo Sports.

With social distancing practices here for the time being, it behooves marketers to look into new technologies to help bolster hybrid events of the future. We explore tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

Another result from this historic moment is the rise of TV commerce. As brick and mortar retail options remain limited and folks are watching more programming at home, technology like shoppable TV spots and voice-enabled delivery is getting a fast track. Here how TV and digital content executives are making moves in this area.

Lastly, we invite you to join us on Tuesday for a webinar on the new rules of influencer marketing during the COVID era. Our research shows that brands have increasingly relied on influencers to create content, boost brand loyalty and drive conversions during the pandemic. Join us for a two-hour chat with marketers from Pernod Ricard, TNT and Ally Financial about how they have pivoted programs successfully through influencer marketing.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

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