It seems that in early 2008 many in the B2B world simply stopped using lead generation to describe their business and activities and decided instead to go with the trendier...

Many CMOs don't go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here's why.

2010 Pro Awards Finalist; Best Use of Games, Contests, and Sweepstakes

Causes that fire up emotions in people can bring out the best in what promotional products can do. In October, about 4,000 people will walk in the Hartford

Interview with Twitter business expert Laura Fitton: Three tips for would-be brand tweeters and three basic tools marketers should have when getting started in Twitter

Warner Bros. Entertainment is turning once again to a sure-fire promotion to advertise programming for its new fall lineup, DVD releases and app launches

We can all think of a scenario where we would like greater transparency. We wrote this week about the various tensions in the advertising community around...

Jay Deutsch, CEO and co-founder of BDA offers some tips on packaging to make sure what’s inside will be fully appreciated

2010 Pro Awards Finalist; Best Use of Public Relations in a Promotion Campaign

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