Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.

A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 3, 2015 20 Top B2B Customer Engagement Tips At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 2, 2015 Get On Fleek—Start Paying Attention to Gen Z The kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage. More… SPONSORED BY: Meetings & Travel Contacts from…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 1, 2015 The Future of Marketing Performance Management Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance. How can marketers measure and track success across all…

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 28, 2015 Peace Talks in the Burger Wars Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite. Learn why McD's wasn't hungry for a McWhopper. More……

Lists featured this week include Bookspan and Metal Center News.

Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.