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Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.

A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.

Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.

Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

Tis’ the season for holiday marketing campaigns and many marketers turn to Pinterest where 1.1 billion holiday pins were saved last year.

Sean Hargrave, at CMO.com, opines that C-level marketers need to step up to the media agency transparency plate and take responsibility too.