Whether its connecting with consumers via digital channels or mobile devices, or gauging their interests via social and reacting to data in real time, personalization is evolving quickly and smart marketers need to keep on top of the trends or risk being left behind.
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Marketing to Millennials is a challenge since they have different likes. Here you will learn, from a Millennials himself, three constants you can count on.
Despite the shift to consumers opening more and more of their email on mobile devices, subject line length has zero impact on open rates, according to a new report from Return Path.
Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.
Not all marketing-related technologies are equally important, nor are they always necessary.
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A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.
Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.