Search Results for: loyalty

Federated Department Stores has agreed to buy May Department Stores Co. for $11 billion, creating the second largest department store company in the U.S. The combined companies will operate more than 1,600 stores in 49 states, Guam, Puerto Rico and the …

For every loyalty program a marketer can conceive, there is a fraudster working to find ways to take advantage of it. From rebates to collect-and-win games to the gifting of gift cards as incentive prizes, marketers have to stay one step ahead of …

A plan hatched by the Washington Redskins for season ticket holders to use only a co-branded credit card to renew their tickets has been sidelined. The purpose of the reward card, distributed by league sponsor MBNA America Bank, was to build brand …

Moviegoers will soon be rewarded for their patronage under a new venture between theater operator Regal CineMedia Corp., Chase and MasterCard International. Regal Entertainment Group Platinum MasterCard Starting in March, the three companies will …

For every loyalty program a marketer can conceive, there is a fraudster working to find ways to take advantage of it. From rebates to collect-and-win games to the gifting of gift cards as incentive prizes, marketers have to stay one step ahead of swindlers looking to walk off with a free gift or some cash.

CoolSavings, Inc. posted a 51% increase in revenue for the fourth quarter compared to the same quarter of 2003, driven primarily by the success of its Lead Generation Network, and an 18% revenue growth for the full year. Net revenues for the …

(Direct Newsline)—Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, …

Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, according to a new survey by Harris Interactive

Loyalty has its own rewards, especially when it comes to television. Take GSN for example, which recently launched a new loyalty program that gives viewers a chance to earn My Sony points toward Sony products and services and exclusive GSN merchandise. …

Consumers worry that marketers have too much personal data, but that doesn’t keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they’re more likely to …