Here are nine major trends that will have a direct impact on the success—or failure—of brand marketing efforts in 2009

Dennis Armbruster and Andrew Mitchell have joined LoyaltyOne, a loyalty marketing services provider.

It's funny how a recession brings out common sense in some marketers. This article from the Wall Street Journal elaborates on how many marketers are now focusing on their loyal customers. Sounds like common practice among measurable marketing ...

For creative businesses that can't afford to advertise, public relations can be an efficient solution. Find out how a carefully designed PR campaign can cost effectively deliver key message points to your audience with editorial credibility.

The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,

Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More

When times are good and consumers are buying, marketers aren't necessarily pressured to measure success and evaluate ROI. After all, when products are

7-Eleven has rolled out a line of private-label products, answering the call from consumers that price is high on the list right now.

You think your marketing mission is tough? Try being Barack Obama back in 2007. But as history tells us, he’s soon to be sworn in as our 44th president. Here’s what worked for Obama, and how it may relate to your own game plan.

Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.