Loyalty rewards and discounts played a big role in shopping plans this holiday season.

Building on the popularity of Betty Boop credit cards it issued last year, the Bank of America is introducing a line of checking cards and checks adorned with the iconic image of the sexy cartoon character.

Superfly Advertising Inc. will acquire the Consumer Loyalty Group and Legacy Media LLC call and data center operations from Commerce Planet Inc. for $825,000 and 4.5 million shares of stock.

That's sarcasm, BTW. It's like a second language to me. My wife is in Staples' Business Rewards loyalty program, so any purchase we have made through Staples.com has been with her info. Maybe at one time I used my Yahoo address. And maybe I purchased ...

The natural corporate reaction in the current economic environment is to hunker down and tighten up. Read why this may be the time to join marketing forces with non-competing properties so you all can survive

The expansion of the U.S. audience for mobile text messages should lead to expanded opportunities for SMS marketing, according to a new white paper from Nielsen Mobile, the telecom and mobile media research arm of The Nielsen Co.

Sunshine Rent A Car kept me waiting for a ride at Orlando International Airport, Westgate Vacation Villas wouldn't just let me check in and find my condo, and Southwest made me jump through hoops to get a boarding pass. Yeah, these three companies ...

Weight Watchers launched a new consumer loyalty program in September and has already signed up more than 43,000 people.

Citigroup Inc. will expand the range of rewards-program merchandise offered to its cardholder by partnering with global retail giant Amazon.com.

A panel on the future of database marketing started with a blunt question. “What the hell is going on with this economy?” asked Forrester Research senior analyst Dave Frankland.