Nike is proving that, when done correctly, Social Network Marketing can prove to be a boon for business. Business Week outlines Nike's approach and its Nike + site in a recent article. While the ROI is still difficult to track, the number of visitors and ...
The economy is really starting to take its toll. If you don't believe me, here's what a few financial experts told me. Linens N' Things looked like it could restructure under Chapter 11, then decided it was time to say good-bye. Circuit City ...
Miller is helping its loyal customers reach the High Life. But is it a loyalty program destined for success, or does it have binge-drinking written all over it?
In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth - namely the growth that comes through customer acquisition. Here's why concentrating on understanding and keeping the customers you've got is the strongest strategy in battling churn
#16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.
Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
The winning campaigns in 23 categories representing a distinguished collection of work by some of the best promotion agencies in the industry.
Business-to-business direct marketers find it hard to test, and for a good reason: B-to-B campaigns are complicated, with multiple touches and long sales
Loyalty Builders' mathematician Bill Vorias offers a hypothetical example of how a lowered confidence-level requirement can work.
The results are in! Agency Freshworks won the Best Overall Pro Award for its campaign, “Simpsons Movie Kwik-E-Mart Experience,” for its client 7-Eleven.