Consumers are a pet brand's real best friends.

Digital printing targets prospects ever more closely, affordably

AGs contend ads, matchbooks still target kids.

Comparison shopping engines (CSEs) influenced $1.4 billion, or 3.7% of the total $38 billion in B2C e-commerce sales last year....

Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn't been reading

Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

The growth of e-commerce implies a growth in the development of tools facilitating the online buying process,. according to direct marketing consultancy

Building rapport in CRM communications begins with the individual, not the plural

Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,