Search Results for: loyalty

Consumers may see loyalty programs as a necessary evil for getting a sale price at a grocery store, or as a chance to belong to an elite

A trade association in Pittsburgh is pushing Pennsylvania’s attorney general to scrutinize a shopper-loyalty program that gives members discounts on gasoline. Pittsburgh gas retailers call Giant Eagle’s discounts “unfair trade” Giant Eagle’s loyalty …

Dairy Queen is marking a new milestone, kicking off a yearlong 20th birthday bash of its Blizzard Frozen Treat, featuring a new online fan club and a scratch-and-win sweepstakes. Dairy Queen celebrates 20th Blizzard birthday with cup coded sweeps …

NASCAR and MBNA have launched a credit card to reward consumers who use the card. The MBNA NASCAR RacePoints VISA card allows consumers to earn one RacePoint for each dollar spent in retail purchases and when the card is used to purchase products or …

HILTON GARDEN INN: has released a new premium to rescue consumers who left their cell phone chargers at home or who have little battery power remaining on their phones. The brand, part of the Hilton Hotels Corp., is making available the PowerMobile …

To increase brand awareness, The Krystal Co. is adding a famous face and star power among burger eating champions to its packaging as part of a new advertising campaign. Burger-eating champion Takeru Kobayashi graces Krystal packages For the first …

In celebration of its 40 years in business, Arby’s is out with a new ad campaign—and a sweeps—touting its ability to provide customers with “something different, something better,” which focuses on its roots and its staple red hat. Arby’s tagline for …

Nascar Enthusiasts will soon have the opportunity to steer points accumulated via their Visa cards toward auto-racing merchandise and experiences.

All marketers know that sales, coupons, and other promotions can yield short-term gains. But a holiday 2004 study by ForeSee Results, a Web development strategic firm, confirms that such offers don’t necessarily build long-term loyalty.

When Sam Kennedy spoke at the MIT Sloan CMO Summit on Wednesday in Cambridge, MA, he realized quickly that he was preaching to the choir.

Not only were his comments received warmly, but his organization’s name — the Boston Red Sox — was the only one mentioned that day to receive spontaneous applause