Teen fans of “American Idol”, which kicked off its new TV season on Tuesday, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world.

As an indicator of how tight the economy is, even beer sales are down. "Brewing is traditionally seen as a defensive industry during a recession but SABMiller's numbers (down 2.3%) suggest that may not be the case this time around, especially in emerging ...

Ask.com struck a multi-faceted multimedia sponsorship deal with NASCAR that will give it a primary car sponsorship and track presence, while making it the stock car outfit’s official search engine.

Now that the U.S. has officially entered a recession, cost-conscious companies are bound to be scourging budgets for spare change. Here's some things you can do to bail yourself out

When it comes to the blogosphere, it turns out that that corporate blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, Internet portals and personal blogs

Developing and nurturing loyalty should be the marketer's primary, day-to-day concern. Here's why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases

That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro '80s feel. The shirts,

Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,

And you want to do what? Run an incentive program? During this period of financial turmoil and economic downturn, the previous response is all too often

E-commerce may have outperformed brick-and-mortar retail this holiday season, but that doesn’t mean shoppers were happy about how they were treated at those merchant Web sites