McFarlane Toys is rewarding die-hard “Halo” action-figure collectors for their loyalty with a new rewards program that lets people collect UPC codes for prizes.

Mercedes-Benz Club of America will continue its loyalty reward program through the current year, offering a $1,500 reward for buying a Mercedes-Benz vehicle.

COCA-COLA: signed a non-alcoholic beverage sponsorship deal with RecycleBank, a rewards program that motivates people to recycle.

Not all programs are right for all brands, even if that program is the Super Bowl, according to the seventh-annual Super Bowl Engagement Survey, conducted by New York-based brand and customer loyalty research consultancy Brand Keys

Savvy companies that want to gauge reactions to their products and services ask customers for their comments and complaints. But are they responding to their critics or are they simply letting them vent? Here's some tips on how to handle customer comments, both good and bad

Brand ambassadors lose sight of what their job's real mission is— to develop an impenetrable bond with their user audience. Developing and nurturing loyalty should be the marketer's primary, day-to-day concern. Here's why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats and reasonable price increases

After a one-year absence from the NASCAR circuit, Burger King has bought back in through a sponsorship deal with Tony Stewart and Stewart-Haas Racing.

E-Centric recently chatted with Maria Bailey, author of "Mom 3.0: Marketing With Today's Mothers by Leveraging New Media & Technology" about whether marketers are doing a good job reaching maternal girls online

With most e-mail marketers busy dispersing new promotional content, there is seldom time for considering the long view. Concentration on the here and now means that important issues, which can improve success and profits, are put aside for a later time

As I embark on my tenth year in Hispanic online marketing industry I am very bullish about our industry and have great optimism in the promise of online Hispanics for corporate America today