A November consumer survey by Ipsos Public Affairs and SoundBite Communications reveals that almost 130 million Americans planned to rely on loyalty programs for rewards and discounts when shopping for gifts this past holiday season. Not surprisingly, ...
Your company's growth isn't all about the economy. It's about the principles and values that successful companies have always used to run their business. Values and trust don't go out of style, and they help build a strong brand and reputation
Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade
loyalty programs are among the most effective investments that consumer brands can make. They facilitate the creation and development of a more intimate
It's no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing
Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they've
Sadly, the economy has forced me to drop something I have been extremely loyal to over the past eight years in this house: Cablevision, or more important, News12 Connecticut (Cablevision's local news station). Switching to AT&T's U-Verse triple-play ...
Grant Johnson mentioned Miller High Life's 1 Second Ad campaign last week. I'm just reinforcing that I like it... to a degree. I think I may have recently blasted Miller High Life's loyalty program recently, but I can't find the link. But the 1 ...