I grew up in the town of Fairfield, Connecticut, which seemed to be a lot more blue collar and down-to-earth when I was a kid (at least compared to the tony town of New Canaan, where I went to high school as the "privileged" son of a New Canaan Public ...

E-mail and social media marketing boosts customer loyalty and has a positive influence on purchasing decisions even when consumers are trying to reduce their spending, according to two newly released studies.

Financial services companies who send customers permission-based e-mail establish credibility and brand loyalty, according to a survey from Epsilon.

Sprint is launching a new service status to offer paybacks for long-term customer loyalty. The program, Sprint Premier, is being offered to customers who have had Sprint wireless service for at least 10 years

Burger King global Kids Meal premium promotion, Kashi has joined Recyclebank online rewards program, PPAI has added a new member to its lobbying team, Carlson Marketing Worldwide has named Jeff Balagna as president and CEO

Specialty retailer Talbots, Inc. has expanded its customer loyalty program to allow customers that don’t use its private-label credit card to also earn points toward future purchases

It pays to keep loyalty program members happy, especially if marketers customers to spread the word. Participants are 70% more likely to recommend a product, service or brand than the general population, a new study found

Regal Entertainment Group is rolling out its “Red Carpet Dreams Sweepstakes” for a second consecutive year, offering loyalty club members a shot at a trip to the Oscars

: How do we grab market share in times like this? The answer is to stick with your game plan and make minor modifications based on the new mindset of today's consumer

Kellogg has named Rivet Chicago and Rivet Toronto to handle developing a new loyalty program for Pop-Tarts, it’s first.