Search Results for: influencer marketing

..is another man’s “pop-culture archive.” In Alex Shear’s world, branded products offer both a link to marketing’s past and a bridge to its future.You

Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants

A Southern California company is using direct marketing to bring the emerging practices of online buying, selling and even auctioning to the healthcare

Ever since I entered the advertising business (several months after writing that speech for Abe Lincoln), I’ve fought to keep abreast of terminology.In

viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true

Last-minute hearings on proposals that could seriously affect e-commerce in Europe have been described as a piece of street theater. And unless backstage

Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On

NetworkWorld E-Mail Names IDG Communications List Services has been appointed as manager of this 65,000-name list. The file is build from the subscribers

Procter & Gamble will pay ad agencies based on product sales. Here’s how promo shops will get their payoff.Did you feel the earth shift on Sept. 15? That’s