IT'S EVERY PROMOTION professional's mantra: When times get tough, is always the first thing that gets cut. These days, the

Victoria's Secret Goes to ClientLogic Victoria's Secret has named ClientLogic Specialists Marketing Services to manage its buyers file. The date the appointment

Today's loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers

Donnelley Marketing has created Consumer Spending Triggers, an information service that alerts to marketers as their customer reach significant life events.

Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

NEW LISTS Business eBase The Business eBase, Harvest Marketing LLC and Direct Media Inc.'s opt-in e-mail database for B-to-B marketers, offers more than

Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products

Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely

Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker's specific needs and past behavior.

Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic.