When Ford Motor Co. wanted to make inroads with urban car buyers, it became a cartoon. Literally. It all started when Ford fielded a pitch from ABC Radio

The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;

(Catalog Age) Free shipping was by far the most successful promotional offer among online marketers this past holiday season. But while 39% of shoppers

Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

An economic recovery will not likely be seen for catalog marketers until late 2003 or 2004. The escalating psychology of terror, downtrodden economy and

Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed