The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.

Five top tobacco companies are expected to file a joint motion next fall to dismiss conspiracy charges made by the Department of Justice three and a half

Reading Devotees Mail Order Buyers Mail Marketing Inc. has unveiled this 6.6-million-name 12-month buyer file of books and magazines of cookbooks, fiction

Golf Digest Players Club With a headline reading "Earn Free Golf, Play More and Pay Less!" the first mailing tracked from Golf Digest Players Club makes

Golf Digest magazine extends its brand by offering membership in the Golf Digest Players Club. Also, in this week's Mail Stream, Value Express tries a loose-leaf promotion.

Your column and concept of withholding direct marketing services to politicians is pure brilliance.

Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

Marsa Kraft Foods, a joint venture between Kraft Foods International and Sabanci Holdings of Turkey, is among the leaders in the margarines, liquid oils

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

If you work anywhere in the direct marketing industry, chances are you've gotten an earful from friends and family about our fine business on many occasions.