Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.
Yahoo had a loyalty problem, so it created a grassroots promotion around one of it most coveted assets: the color purple
Kimberly-Clark has launched a new loyalty program for its Huggies brand for the millennial mom
It’s a sign of the times. Ryan iDirect was tasked with cutting the budget by 20% while increasing membership in the Nestlé Very Best Kids program by 5%
For the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client's brand
With the current recession, some recent studies actually show employee engagement scores to be higher, presumably because employees are afraid of losing their jobs and are working harder to maintain the status quo
COUPONS INC.: has partnered with CVS, Walgreens, Kmart and H-E-B to supply printable coupons to their Web sites
Snack maker New York Style is serving up a portion of Broadway style with its Bagel Crisps and other twice-baked deli products, launching an instant win sweepstakes that will give prizewinners trips to see Broadway shows