Today we meet Bill Ochs, director of list sales at Macromark, where he's worked for the past four and a half years. Despite overall economic gloom, he's been able to find strength in categories such as health and business opportunities.

The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago

Sports fans can be, well, let’s just say, crazy fanatics about their teams

MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers

So how do you find out where to get the best chicken vesuvio in town? It’s likely you’d ask a friend or colleague who knows the local restaurant scene and go try the dish?

What makes The Talbots Inc.

The Talbots Inc. reported a $560.7 million net loss during its 2008 fiscal year, a significant deepening of the $188.8 million loss it took during 2007. More, along with The Eavesdropper's Take, follows.

A popular and effective method for growing your brand's online presence is building an online community, and let your customers lead the way from a touch point they control

Cruise line Royal Caribbean International has named Betsy O'Rourke senior VP of marketing. O'Rourke will be responsible for all aspects of the cruise line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.

While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.