Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,

Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.

Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the

Everyone loves giving gifts. And everyone loves getting something for themselves even more. That's why the perks of Godiva Chocolatier's first-ever loyalty

How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to

Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning

Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and

It’s no secret in the Internet marketing world that Google is the search engine powerhouse. However, because of this, it means greater competition and higher Cost Per Clicks.

The Marketing Arm last May created an online reality game spanning a five-week period that resulted in a 200% increase in sales and a halo effect that boosted revenue another 150%

True Value has long thought of its stores as the hometown place to help do-it-yourself homeowners with maintenance and repair projects