The number of college students heading back to campus this year is an all-time high of 16.5 million. While these pupils may plan to hit the books, they

We’ve all felt the ill effects of spam. Whether it be that feeling in the pit of your stomach after munching down some of that pseudo-meat popular with Hawaiians, or all those emails promising a bigger penis bombarding your inbox, it sucks for the consumer.

The idea behind credit and a credit score is a good one. It means a reduced reliance on cash and a way for consumers to leverage their past behavior. For lenders it means having a tool to help gauge an applicant’s loan worthiness. The credit...

As promised, here are the results from CHIEF MARKETER's exclusive survey on what makes a conference worth your time and money.

Planalytics launched its first e-mail newsletter, Flashweather, in 2002. The goal? To educate companies on how the weather affected their business, and to create awareness for its own products and services.

NRL Direct has been appointed to manage the SeaBear Smokehouse catalog list. More than 47,000 last-24-month buyers who spent an average of $104 are available.

The latest incarnation of Carlson Hotels Worldwide's loyalty program features more than a name change. The multibrand hospitality chain also is altering the way it communicates with meeting planners — the folks who may not even travel themselves but influence a lot of bookings.

This week’s Digital Thoughts uses a wide brush to cover the evolution and segmentation of arbitrage activity online. In it we touch upon one of the major arbitrage activities, lead generation. It’s an industry that, regardless of how they buy...

Running glossy ads featuring a hot celeb in upscale magazines, a la Blackglama’s “What Becomes a Legend Most?” campaign, is not enough to ensure the longevity of a luxury brand, argues Pamela Danziger of Unity Marketing.

Affiliate marketing depends on several factors to be successful. Mainly, an experienced affiliate wants to influence the visitor to click on the banner or text link they have placed to refer traffic to the merchant's site.