* Student Conservation Association
* BNI Building News
* T.H.E. Journal
* Product Survey Memberbase
* Singer Lazer Sweepa Buyers
* All Natural for You Diet Buyer
* Family Vacationers
* Gevalia Kaffe
LISTS UNDER NEW MANAGEMENT
Student Conservation Association
ALC Data Management has been named manager of the Student Conservation Association’s list of 14,542 donors. These individuals are concerned about the environment and have contributed an average of $30 in response to direct mail. Names in the News Inc. previously handled these records.
Selections: Gender, state/SCF/ZIP
Sample usage: Alaska Conservation Foundation, Alaska Wilderness League, American Farmland, Trust, American Indian College Fund, Appalachian Trail Conference, Archeological Conservancy, Berea College, California State Parks Foundation, Environmental Defense Fund, Fresh Air Fund, Friends of the Earth, Greater Yellowstone Coalition, League of Conservation Voters, Mineral Policy Center, National Geographic Society, National Multiple Sclerosis Society, National Parks and Conservation Association, Natural Resources Defense Council, Nature Conservancy Planned Parenthood Consortium, Population Connection, Rainforest Alliance, Save the Redwoods League, Southern Utah Wilderness Alliance, Tree People, Trust for Public Land, Yosemite Fund
Price: $85/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected] and Steve Kehrli at 415-886-6110 or [email protected]
BNI Building News
Edith Roman Associates Inc. has been appointed to represent the BNI Building News list of 41,242 book buyers. This files identifies builders, subcontractors, architects, designers and real estate professionals. The average direct mail generated sale was $129. Macromark Inc. formerly managed these names.
Selections: Business address, category, recency, gender, state/SCF/ZIP
Price: $130/M
Contact: Edith Roman Associates Inc., Michael Costantino at 800-223-2194, ext. 748 [email protected]
T.H.E. Journal
Following its recent purchase of the Technical Horizons in Education (T.H.E.) Journal, 101 Communications has selected Worldata as the new list manager, effective April 25. The list is comprised of 52,257 subscribers who influence, recommend, research or purchase technology products used in schools, universities and training facilities. Among the subscribers are information technology professionals, teachers, college professors and deans, presidents, administrators, and librarians. MKTG Services has been managing these records.
Selections: Gender, recency, job title/function, education level, state/SCF/ZIP
Price: $125/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
NEW LISTS
Product Survey Memberbase
Consumers who registered online to test products are offered the Product Survey Memberbase. More than 5.3 million postal and 4.3 million e-mail records are available. These people tested computer software, digital cameras, fitness equipment and TVs, among other things. In exchange for filling a survey they were allowed to keep the products they tested.
Selections: Hotlines, computer hardware, electronics, fitness, household items, photography, software, telephone numbers, age, income, gender, state/SCF/ZIP
Price: $85/M (postal file); $150/M (e-mail file)
Contact: MKTG Services, David Gallagher at 215-968-5020, ext. 180 or [email protected]
Singer Lazer Sweepa Buyers
A TV infomercial-generated list of 20,000 vacuum buyers has become available. Women placed 70% of these $57 orders. The Singer Lazer Sweepa file is not available for telemarketing.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Gnames Advantage L.P., Stacy Abron at 972-871-2828, ext. 229 or [email protected]
All Natural for You Diet Buyer
A universe of 43,584 purchasers of a weight loss supplement has just come on the market. Those listed on the All Natural for You Diet Buyers file responded to space advertising by calling a toll free number. The average unit of sale is $60. No telemarketing is allowed.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
Family Vacationers
More than 1 million consumers who responded to multiple direct mail surveys are found on the Family Vacationers list. All these records have been verified by a minimum of four independent sources, according to the list manager.
Selections: Quarterly hotline, household income, telephone numbers, adult/child age, length of residence, presence of credit card, homeowner, marital status, lifestyle interests, mail order buyer, state/SCF/ZIP
Price: $75/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]
NEW SELECTS
Gevalia Kaffe
New selections on the Gevalia Continuity Buyers and Gevalia Corporate Gift and Continuity lists are supposed to become available on May 1. These are coffee lovers who spend an average of $28 per order. More than 485,000 paid members including introductory members are named on the first continuity file. Here the new selects will include join date, number of paid shipments, last pay date, last payment method, media channel, product, catalog buyers, one shot seasonal flavor buyer, cancels in good standing, introductory cancels, cumulative dollar paid. The second corporate and continuity file identifies customers who have shipments delivered to their workplace or have purchased gift baskets offered in the Gevalia catalog. The new selects for this file will be company size, number of employees, job title/function, sales volume and SIC code.
Additional selections: Hotlines, gender, dollar amount spent (ranges), source, payment method, state/SCF/ZIP (depending on the file)
Price: $100/M (base)
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1200, ext. 342 or [email protected] and Paula Dazi at 845-278-1200, ext. 338 or [email protected]
Network
