There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention.

Today's challenges demand that the CMO be a "test and learn" person relying on a strong infrastructure of data, tools and analytics.

Last week when thinking about the disruption innovation causes to businesses, airlines came to mind first but are far from the only widespread pillar of our business and personal lives that end up reacting to change...

How do you promote a lodging loyalty program when businesses are slashing travel and consumers are perfecting the stay-cation?

Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs

U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy.

Dave & Buster’s, Inc. has signed ExactTarget, a provider of on-demand e-mail and one-to-one marketing solutions, to power its e-mail marketing campaigns

The Chicago Association of Direct Marketing selected Fathom Communications winner of its “best of the best” President’s Award at its Tempo Awards ceremony

A luxury marketers' best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet

Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order