Tween and tween spending power is projected to hit $243 billion in 2007. But that's nothing compared to the baby boomer generation. The spending power by baby-boomers is expected to grow 3.2% over the next five years, hitting $2.6 trillion in 2007. To ...
While campaign metrics have been the marketers' mantra in the last few years, and ROI proofs are increasingly important components during and after work
A sale sign dangling from the window of an apparel store will drive passersby to pop in and buy a blouse five times more often than a traditional TV spot
Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from
Many marketers resist integrating their customer communication efforts across online, offline, and retail sales channels. Why? They fail to see the value of integration or fear it muddies their message. Some believe it cannibalizes sales from one channel to another.
Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of ...
A captivating and successful Pay Per Click affiliate implementation encourages Internet visitors to leave a site through a profitable exit route, while still ensuring they will come back for return visits. Accomplishing this goal means integrating...
Hasbro, Inc. is getting a little star power from actress Jamie Lee Curtis as its new spokesperson to promote the company’s board games and a new mail-in rebate campaign. Starting Nov. 1, Hasbro will roll out its Games Make Great Gifts campaign, offering ...
As the Motivation Show nears, supplier exhibitors are plotting ways to coax passerby into their domains to, at the very least, give them a peek at their wares, or at the very best, close a sale. Thousands of attendees are expected at this year's show, ...
One excellent way to begin building quality links is to list your site in Yahoo and in the Dmoz Open Directory. DMOZ and Yahoo are Very Important Listings! These human based directories have a lot of influence over ranking and are crucial...