Search Results for: influencer marketing

When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual

Field Force Automation Magazine This new file names more than 50,000 subscribers to the publication for CRM, management and systems management professionals.

While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser.  New York City-based DC Comics

While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics

Consumers are a pet brand’s real best friends.

Digital printing targets prospects ever more closely, affordably

AGs contend ads, matchbooks still target kids.

Comparison shopping engines (CSEs) influenced $1.4 billion, or 3.7% of the total $38 billion in B2C e-commerce sales last year….

Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading