Coupon recap Counterfeiting and altering manufacturer's coupons is clearly a fraud. However, coupon bears two sources of information a barcode

I started my career selling soap on the West side of Milwaukee. Back then, the most popular promotions by far were what we called dealer loaders. These

Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last

2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 CoActive Marketing Group Great Neck, NY John Benfield

Interactive media agency Avenue A, an operating unit of Seattle-based aQuantive Inc., recently took on three new clients to direct their online advertising

Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last

SPIDER-MAN IS COMING to a hotel near you. To get kids jazzed up about the new Spider-Man 2 movie coming to theaters this summer and to help fill up its

The 2003 DMA’s in Orlando, Fl was inundated with talk of the impending California Spam Law that had just gotten through the state’s legislature.

The hook may have been The Last Samurai, it was hardly last call. Smirnoff latched onto the major motion picture last year to entice bartenders to come

Kathleen was stunned when she got the position as vice president for direct mail at a midsized financial services firm. She hardly could believe that