Have we reached a point in our cultural evolution in which we no longer are responsible for our own decisions and actions? Did Ralph Waldo Emerson, whose

Consumers and businesses differ over how to treat personal information, according to a new survey of both individuals and privacy and marketing executives.

If done well, events can be a marketer's dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

As this issue went to press, President Bush signed the nation's first federal anti-spam law and that loud popping noise you hear is direct marketers uncorking

If done well, events can be a marketer's dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

A clearly articulated return policy can make the difference between whether a new customer uses a direct response channel, or an existing customer returns

The Internet Alliance (IA), has promoted Emily Hackett to the position of executive director from director of state policy issues. She will be responsible

(Direct Newsline)—In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale's drops a dime,

(Direct Newsline)In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale's drops a dime,

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale's drops a dime, the only booking