Search Results for: influencer marketing

  • Comparison Shopping Engines Aid B2C E-Sales: Study

    Comparison shopping engines (CSEs) influenced $1.4 billion, or 3.7% of the total $38 billion in B2C e-commerce sales last year….

  • A Measure of Success

    Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

  • Going Mainstream

    Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading

  • Bad is Good

    Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

  • Comparison Shopping Engines to Grow: Winterberry

    The growth of e-commerce implies a growth in the development of tools facilitating the online buying process,. according to direct marketing consultancy

  • ÔWeÕ? Non. ÔIÕ? Oui!

    Building rapport in CRM communications begins with the individual, not the plural

  • Connecting to Kids

    Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,

  • Is Promotion a Dirty Word?

    What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

  • 90 Days to a Better Brand

    health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

  • In Good Hands

    Allstate reaches out to customers across multiple channels Allstate is rolling out a multiaccess program, the Good Hands Network, in which customers will