Search Results for: influencer marketing
-
Comparison Shopping Engines Aid B2C E-Sales: Study
Comparison shopping engines (CSEs) influenced $1.4 billion, or 3.7% of the total $38 billion in B2C e-commerce sales last year….
-
A Measure of Success
Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer
-
Going Mainstream
Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading
-
Bad is Good
Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence
-
Comparison Shopping Engines to Grow: Winterberry
The growth of e-commerce implies a growth in the development of tools facilitating the online buying process,. according to direct marketing consultancy
-
Agencies
ÔWeÕ? Non. ÔIÕ? Oui!
Building rapport in CRM communications begins with the individual, not the plural
-
Connecting to Kids
Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,
-
Is Promotion a Dirty Word?
What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t
-
90 Days to a Better Brand
health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair
-
Agencies
In Good Hands
Allstate reaches out to customers across multiple channels Allstate is rolling out a multiaccess program, the Good Hands Network, in which customers will