Search Results for: influencer marketing

  • Pepsi Feels Its Oats

    PepsiCo, Somers, NY, in early December won the beverage-market scramble to acquire uber-brand Gatorade and its parent, Quaker Oats, in a $13.4 billion

  • Re-Blocking

    H&R Block adds partners, recalculates Refund Rewards. H&R Block is using new math this year.The Kansas City-based company kicks off four joint promotions

  • Agencies

    E-mail Lists

    App Development Trends This publication is making 51,119 e-mail addresses available for the first time. Application Development Trends reaches application

  • Agencies

    E-MAIL LISTS

    Cabling Installation The Cabling Installation & Maintenance e-mail subscriber list offers the names of more than 13,700 subscribers. The magazine covers

  • Agencies

    ACCOUNT ACTIVITY

    Golden Maturity Adrea Rubin Management Inc. now manages the Golden Maturity mail order buyers list. There are 3.2 million named here, all over 50 years

  • The Hand That Rocks the Remote

    This whole FTC-condemns-entertainment-marketing stink has me worried. But not like you might expect.I’m worried that my kids have been too sheltered from

  • Grand Schemes

    While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places – toy stores,

  • Agencies

    No Farce

    At first glance, I thought this column was a farce (The Makeover Maven, DIRECT, Sept. 15).I saw an eye-catching ad subject to a makeover that would not

  • Agencies

    Divided We Stand

    ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

  • Agencies

    Creating B-to-B Community Spirit

    In today’s competitive arena, you cannot afford to only operate as a product-focused company. Being competitive today requires a renewed focus on building