The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 10, 2015 Big Data: The Secret Weapon Behind Loyalty Programs The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels. More… SPONSORED BY: The…

The numbers are already in for the Thanksgiving weekend shopping, including Black Friday and Cyber Monday. Internet sales went though the roof and the question now becomes, for the rest of the shopping season will consumers be online or in stores. eMarketer has just published a survey from Rocket Fuel and Qualtrics that helps to…

At this critical time for retailers, it's never too late to power up these five ways to get the growing demographic of makers in the door or online.

Lists featured this week include Bedford Fair PIP and Relevante Business Professionals.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 11, 2015 Tips to Use Education as a Marketing Tool Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.…

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

Is your marketing data in fighting shape to meet your pipeline numbers? If you’re like the typical B2B company, it’s probably not:

Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make