MANY DIRECT MARKETERS count on fourth-quarter sales to put them in the black, and experts agree that at least 40% of their success depends on the mailing

MOTIVATE Your Members Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story. While

At 30,000 feet, a steward offers a perfectly iced martini. The passenger sets it down next to the newest issue of Forbes, stretches out (leg room is not

Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story

The program, Dannonomics, celebrates the firm's 90 years of making fresh dairy products and offers consumers purchase incentives through October, including ways to earn up to $15 in savings through instant coupons and mail-in rewards

As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program's partners that

During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

If you have ever gone to a sporting event, you have had a first hand experience with incentivized marketing. At some part of the park, there is almost inevitably some credit card company handing out branded items of...

Retailers and brands that sell online are stampeding into social media, a new survey finds—some for fear of looking less modern than their competitors

Cruise firm Holland America Line has rolling out the Mariner Society Rewards Program, a new loyalty scheme.