Search Results For: loyalty
-
Data & Analytics
Using Triggered Marketing to Boost Your ROI
Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.
-
Editor’s Note: Moving Day
Moving day has been on my mind recently, thanks to the fact that Chief Marketer has a newly redesigned web site and a new online integration with the former standalone PROMO site.
-
Engagement
Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game
Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”
-
Digital
Data Gives Insight Into Avoiding Shopping Cart Abandonment
Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points — from the low-to-mid 50s to the low 70s — during the last two years. While a closer look reveals the facts probably aren’t as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure.
-
Data & Analytics
Want Travel Business? Look to Your Smartphone Presence
A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.
-
Data & Analytics
The New Sweet Spot for Reaching the Hispanic Consumer
When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.
-
Acquisition
FTC Calls For Legislative Oversight of Data Brokers
The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.
-
Digital
ExxonMobil, Shopkick Test Check-in Rewards at Gas Station C-Stores
ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside– and perhaps to pick up a few things before they do.
-
Direct Marketing | Print
Need a Better Facebook Ad? Show a Cat
Red Square’s cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.