Hershey Video Contest Seeks College Football Fan
Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion
Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion
A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs
Tons of comments on this article I wrote and posted Monday on the Multichannel Merchant site: Twitter Better for Nonsense than Business Sense. The premise: More than 40% of all tweets are considered "pointless babble." Twitter may not be all about ...
Dannon, for the first time, has rolled a promotional loyalty program across all of its brands
Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program
Cruise line Royal Caribbean International and the Cruise Planners affiliate of American Express Travel Services gave more than 14,000 veteran cruise consumers a taste of shipboard travel
Integrated marketing agency, Barc, has formed an alliance with online promotion marketing company ePrize
Google has won yet another month of the search engine battle for market share, according to Nielsen.
Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.
When it comes to coupon distribution, the Sunday paper reigns supreme. But the up-and-comer text and e-mail channels are making inroads. More, along with The Analyst's Take, follows.