Search Results for: content marketing

A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.

Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.

Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.

We all know the numbers for video viewing are insane: billions! Is your video marketing up to speed?