Cause marketing rarely gets better than this: The History Channel's Save Our History campaign raised the bar on the ideal intersection of a brand with

"I don't get it. We're using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases.

Think about this. Last month, you spent $2,000 on advertising to send 5,600 visitors to your website and it generated 26 sales. Did last month’s activity move you closer to your goals? You don’t know, right? Well you need to know.

How many times have you seen a competitor's company or product featured in a newspaper or magazine article and said, “Why can't my company get coverage like that?” The answer is often simple: The company used some form of public relations.

To promote the increased use of safety belts and reduce the number of auto-related teen deaths, Volkswagen of America, Inc. and Scholastic Marketing Partners are expanding their joint educational program. Volkswagen is telling teens to buckle up ...

Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style ...

All marketers know that sales, coupons, and other promotions can yield short-term gains. But a holiday 2004 study by ForeSee Results, a Web development strategic firm, confirms that such offers don't necessarily build long-term loyalty.

What’s the method to your madness? I know for me, it’s relationship marketing. Here are five marketing methods guaranteed to help you grow profitable and satisfying partner relationships.

Procter & Gamble, General Mills and Unilever were the top FSI coupon advertisers last year, as Americans continued their love affair with clipping coupons. In 2004, 251 billion coupons were distributed within newspaper FSIs, a 7.7% increase over 2003. ...

At the top of this week’s New York Times Bestseller List is BLINK, by Malcolm Gladwell. The author of "The Tipping Point" (great book by the way) explores the importance of hunch, the power of first impressions, and how instinct influences