Everyone in this industry has seen the last 2 years of online marketing following a trend of gathering leads by offering “free” goods.

(Direct Newsline)—Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, ...

Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, according to a new survey by Harris Interactive

Consumers are more skeptical than ever about corporations -- and their marketing. Two-thirds of consumers are skeptical of corporate motivations, according to a survey conducted by marketing agency Public New York. Fully 67% of respondents said they're ...

State and federal legislation greatly influence operations for any business, and ours does not escape this.

Consumers worry that marketers have too much personal data, but that doesn't keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they're more likely to ...

The Li-Ning Co. and the National Basketball Association have formed a multi-year marketing partnership that connects the Li-Ning sports brand with the NBA's global popularity and its players. Under the three-year agreement, Li-Ning will feature select ...

If blogging had gone to high school, it would now be looking forward eagerly to the next reunion. It’s been quite a year in the blogosphere.

(Direct Newsline)—Depending on how personal data is handled and how much trust consumers have in a company, consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by ...

Depending on how personal data is handled and how much trust consumers have in a company consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by the Ponemon Institute of Tucson, AZ and the Boston-based interactive advertising firm Dotomi.