Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public’s confusion about the distinction between spyware and adware and the role of cookies.
Requests from actors portraying patients for medications have a "profound effect" on physicians prescribing for major depression and adjustment disorder, according to the National Institute of Mental Health (NIMH).
Rich media, online advertising that incorporates features such as audio, video, animation and interactivity, is projected to grow by more than 25% through 2007 and reach $2.2 billion by 2008, compared to less than 10% of all online advertising representing $800 million advertising last year, according to a new market research report released by E-Marketer…
ALC Data Management has been named manager of the Student Conservation Association's list of 14,542 donors. These individuals are concerned about the environment and have contributed an average of $30 in response to direct mail.
A marketing strategy that focuses on customer needs rather than product attributes has become the dominate method of selling marketing services, according to a new study released by the consulting firm Winterberry Group, based in New York.
The international association of Hewlett-Packard computing professionals, Interex has appointed Worldata to manage the HP World Publications Database. More than 80,000 records are available.
Reebok had its first foray into video-on-demand interactive advertising this week, offering TV viewers in Philadelphia bonus footage from interviews with basketball legend Allen Iverson and hip-hop stars Jay-Z and 50 Cent, who appear in its new ...
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Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement