(Promo) Chevrolet has signed a multimillion dollar advertising deal with Nickelodeon as part of a new initiative to reach consumers across multiple platforms

Chevrolet has signed a multimillion dollar advertising deal with Nickelodeon as part of a new initiative to reach consumers across multiple platforms. The effort is part of a new campaign by General Motors to target families. Nickelodeon and Chevy ...

Statlistics has been appointed manager of the Hemmings Motor News list. A total of 142,046 active subscribers are available. This publication targets devotees of collector cars and trucks.

This could be one reason the Hilary Duff line of Barbie dolls failed to set the world on fire: Celebrities aren't the key driver of kids' purchasing decisions.

A tide of Web sites targeting children has washed over the Internet, wallpapering cyberspace with spectacular and engaging animation and content often supported by fun games, contests and sweeps, keeping young eyes on the prize.

In an effort to generate a younger viewing audience for the daytime drama Guiding Light CBS is inviting 500 viewers to host a soap opera party for their friends tied to a specific storyline in the hit show. CBS is using Alloy Media + Marketing's ...

Universal Studios Home Entertainment has appointed Jeff Herrera to the newly created position of VP-multicultural marketing. In his new role, Herrera will oversee marketing strategies aimed at Latinos, African-Americans and other ethnic groups. In ...

Direct mail is still sparking sales of new automobiles. A study, conducted for Baltimore-based marketer Vertis, showed that 43% of adults who plan to purchase a new vehicle responded to direct mail by visiting a dealer in person. "Direct mail has proven ...

PriMetrica Inc., an Asian market research company, has acquired Singapore-based direct marketing firm MMS Consultancy Ltd.

Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public's confusion about the distinction between spyware and adware and the role of cookies. But she doesn't hold out much hope that that confusion can be totally dispelled by industry efforts…